If you use the internet a lot, and visit a lot of social sites and search engines like Google, you’ll start to find advertisements appearing that relate very closely to some of your recent searches. This same idea is also used across Google, but more subtly. Based off of your previous search queries, and even your place of residence, Google changes it’s results to hopefully give you something related to what you like. This is a useful feature, and many people enjoy this aspect of newer search engines. But for people running a large online business, this can be not helpful for several reasons. Large businesses usually have a network or team of people dedicated to finding out more about competing businesses or to learn more about how they stack up in the line. If many people are working from a network, they will appear as a single IP. As they look more for more information, the results will quickly skew and change, and will begin to differentiate from something a customer might find searching for your company’s product the first time. Having a pool of anonymous IPs allows for each search to appear as a first search, forcing Google to give you completely unbiased information. IPs can even be disguised to appear as a computer system from another country, which can give companies valuable information on how they appear to customers overseas. Anonymous proxy packages allow for business to be more prepared for the future. If you are interested in anonymous proxies visit SearchScrapes Order Form!
VPN stands for a Virtual Private Network. Many companies that involve online business, data centers and others that need heavy security for their internet needs can use a VPN. A virtual private network is a system that can be purchased from many different places on the web. It works as a tunnel for your IP to browse through, encrypting any data that you come into contact with. The goal is to work almost like an anonymous proxy, except by creating almost a firewall that protects you and your business network. This is different from a proxy, which allows you to pick from a random pool of IPs to lose your trace. A VPN covers up your IP address and secures it by encrypting everything going in and out. Which one of these would be better for you?
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What is a proxy server?
Computers work by requesting and collecting information from other servers and networks. When you enter a query or click a link, your computer is sending a request to the server that hosts the site of the chosen query. Once it gets a request, the host site sends the information to your computer. But there are also some other things that happen behind the scenes that the user might not know about.
First off, search engines record activity from your IP address and track it, and changes the results to your next search query based off of your previous searches. While most people might find this feature helpful, some wish to have completely unbiased searches, either to collect more information for their SEO campaign, or to find products not related to previous purchases. While Google might use your information about you and your IP address to provide more helpful results to searches, some sites record your activity for more malicious activities. This is where a proxy, (or anonymous proxy, or highly anonymous proxy) comes in. The proxy works as a middle man for your requests, blocking the way between you and the host server. When you make a search, and click a link, you send the request to the proxy. The proxy then covers up your name/IP address, and passes the anonymized request on to the host server. This way, you can still get the request, but have an anonymous proxy protecting your identity. Businesses use anonymous proxies, and purchase lots of IPs unrelated to that network, so businesses that scrape through massive amounts of internet requests a day can get results unaffected by any added features from Search Engines.
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The term “Whitehat” in the SEO world refers to tactics that benefit the site reader instead of cutting corners to make it to the front page of a search engine. It requires designing sites that are user-friendly, with content rich pages and lots of relevant keywords. This is a strategy used by sites that are in it for the long haul. Gaining the amount of organic views to push your site to the front page of Google can take quite a while. Though with time and patience, Whitehat SEO definitely works. It’s a long term plan that follows the guidelines of Google and requires intelligent web design and writing related to page content.
“Blackhat” is a term used for unethical SEO strategies. This is used by sites trying to make a profit as quickly as possible, by cutting corners or tricking readers. These sites are not usually user-friendly, and if these tactics are caught by Google, the site in question will be deindexed from the search engine entirely. Some techniques use blog farms, which is an accumulation of hundreds, sometimes thousands of blogs. These blogs are all related in information to the site which makes the money, and each of these blogs is laid out to link to the profit site eventually. Page switching is also common, where a company will create a site that seems to have no affiliation with their profit system, allow it to gain a higher reputation on Google and then completely swap that site out with the sales page. Google has swift punishments for whoever uses Blackhat SEO strategies, and sometimes Google attempts to just remove the ability to cut corners entirely. Google is constantly changing the algorithm that decides what results are given for search queries. A tactic that would have been seen a few years ago by sites was having their preferred keyword plastered in as many pages on their site as possible. Google used to pick sites that had the highest frequency of the searched keyword, but as people began to take advantage of this by overusing keywords, Google cut this feature out of their algorithm.
A private proxy is an intermediary between you and the computer you are trying to get in contact with. Every computer on the internet has a unique IP address, similar to a street address. This is the address every other computer or website will see you as. But in certain cases, when you need your internet identity to be hidden, or you don’t want websites collecting information on you, purchasing a private proxy can provide a solution. When using a private proxy, your internet communications are sent to the proxy, and the proxy will randomly select one of its available IP addresses to communicate for you. The websites or servers you communicate with see only the proxy IP address, and your IP address remains hidden behind the proxy. In this way, an anonymizing proxy keeps your IP address private and not visible to the internet. There are many proxy sites available, with varying purchasing choices. People usually try to find the cheapest private proxy, or in some cases, people will place a premium on finding the fastest anonymous proxy. Businesses need the best of both these worlds, especially when a large amount of information needs to be processed.
A proxy can have many different uses. First and foremost it is used as security barrier from those who might want to figure out who you are and what you are up to. With no one knowing who you are, it can be extremely difficult (though not impossible) to track your activities. This also comes in handy for business trying to obtain more information about their competitors. As your search things on the internet, Google will keep track of the search queries from your IP address. After searching several different topics, Google will adjust what links are shown in your next search based off of what links you have previously clicked on. This is used to help users find information relevant to their interests, and while this is a very useful feature, it is not something businesses always care for. When a business is using an anonymous proxy to hide their IP address, Google will be unable to track pastsearch history. This way search queries always end up being unbiased and unaffected by previous searches. Companies use this tactic to find relevant and up-to-date information about competing companies. IP addresses that take the appearance of originating from another country can also help business find out more about their potential international customers.
Search Engine Optimization, (Or S.E.O.) is the process of using competitive keywords and intelligent site organization to attract organic views from potential customers. As long as search engines have been around, people have been looking for effective ways to make their website become more prominent in searches from customers. Eventually, SEO hosting companies began to appear around the internet, with a variety of SEO hosting packages. SEO hosting gives the buyer access to many different C-Class IPs to use in their networks or blog farms.
But what is a C-Class IP?
Every computer and website has an IP address, just like any building or house has a street address. An IP address is what is seen by every site you access, so sites know who you are and search engines will track usage to make sure there isn’t any spamming or malicious activity coming from that address.
There are 4 sets of numbers in every IP address that are different for each computer. An IP address looks like this: 22.214.171.124
The first set (38) is the “A” Class, the second set (72) is the “B” Class, the third set (72) is the “C” Class, and the last set (100) being the “D” Class.
Within data centers and local networks, when they are being hosted by normal web hosting sites, the “C” Class of the IP addresses for every server will remain the same. If search engines such as Google notice that there is high activity from IPs that all contain the same C-Class IP, your IP could be blocked from searches, or is some extreme cases Google will de-index your site.
SEO hosting providers give you access to multiple C-Class IPs to help you get around this roadblock. With unique IP addresses from an SEO web host, business can have networks working all at once without being viewed as a single entity from a search engine such as Google or Yahoo!